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etailinsights eCommerce Data and Sales Blog

Webinar Selling: How To Create a Webinar Your Target Customer Will Attend

By Darren Pierce on Jul 29, 2013 6:00:00 AM

Webinars have come on the scene in recent years as marketing and sales tools.

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How To Get More Social Media Recommendations

By Darren Pierce on Jul 26, 2013 6:00:00 AM

Recommendations go a long way to helping you land more clients.

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How to Get Your Bullseye Customer To Follow You on Twitter

By Darren Pierce on Jul 24, 2013 6:00:00 AM

We’ve talked about creating your bullseye customer.

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Client Blog Post: Tips for Improving Email and Gmail Deliverability

By Darren Pierce on Jul 22, 2013 7:29:30 PM

Best Practices Series from etailinsights clients

Tips for Improving Gmail DeliverabilityJames Koons, Chief Privacy Officer, Listrak

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CMOs Love Data, Research and Proof

By Darren Pierce on Jul 22, 2013 6:00:00 AM

Everyone can agree that taking an unnecessary risk is bad for business.

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Sales Emails: The Power of Case Studies

By Darren Pierce on Jul 19, 2013 6:00:00 AM

This week we’ve been discussing sales emails.

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Marketing Emails and The Power of Endorsements

By Darren Pierce on Jul 17, 2013 6:00:00 AM

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How long does it take you to write a marketing email? How often does it get read?

The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.

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Sales Emails: How To Craft Your Opening Message

By Darren Pierce on Jul 15, 2013 6:00:00 AM

Getting the right leads and contacts is a key first step in a successful sale.

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Can You Help eTailers Figure Out Their Target Customer?

By Darren Pierce on Jul 12, 2013 6:00:00 AM

There is a lot of discussion about data and big data these days.

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5 Items eTailers Need For Mobile Commerce

By Darren Pierce on Jul 10, 2013 6:00:00 AM

In our last post, we looked at the mobile commerce concerns eTailers have today. Consumers are not happy with the overall mobile shopping experience right now and eTailers are worried about losing customers as people switch over to using their smartphones to shop.

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