<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=122028241995116&amp;ev=PageView&amp;noscript=1 https://www.facebook.com/tr?id=122028241995116&amp;ev=PageView&amp;noscript=1 ">
etailinsights eCommerce Data and Sales Blog

Sales Emails: The Power of Case Studies

By Darren Pierce on Jul 19, 2013 6:00:00 AM

This week we’ve been discussing sales emails.

You know the first email is important for capturing the intrigue of your eCommerce prospects.

It’s a lot of pressure to make a good first impression because if the recipient ignores the email there is a good chance you’ll never hear from them again even if you follow up later.

Today, we have one more suggestion for your sales emails and that is the power of a case study.

What Is A Case Study?

Case studies are analysis of success you’ve had with clients. The eTailers you’re sending the case study will want to see results relevant to what they’re doing.

In most cases, eTailers want to see how they can increase website traffic and sales. They’re also interested in how they can cut certain costs associated with running and online business, which can lead to increased profit.

But you can also show results that lead to these outcomes. For example, you might not be able to share sales increases due to agreements with your clients, but sharing increases in traffic with a percentage and timeframe can be useful.

Your prospects will know how a similar traffic increase can help them in their business.

How To Send Case Studies

When you’re sending a sales email it’s difficult to capture the attention of the prospect without being too pushy about your product.

Case studies are great for showing how your company can provide relevant help without being pushy about what you’re offering. The reason is that a case study puts the focus on the success of the client.

CMOs, CEOs and managers are interested in reading case studies. Package them as .pdfs for sending as an attachment. You can also publish them on your website as a blog post or you could have a designer create a great looking page that you can link to from the sales email.

Keep the sales email you send short. Include the case study and let the recipient do the reading. You’re planning a see that hopefully will lead to them asking for more information.

Written by Darren Pierce

Lists by Topic

see all

Posts by Topic

see all

Recent Posts