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How To Leave An Irresistible Voicemail

By Darren Pierce on Jul 31, 2013 6:00:00 AM

If you make sales calls each day you probably leave a lot of voicemails.

It’s a reality for every salesperson.

When you’re calling eCommerce managers, CMOs, and founders you’re going to catch them when they’re out of the office.

Some are also so busy that they may screen all their calls by letting everything go to voicemail.

Today, many have virtual assistants to help them manage voicemail and email.

So how do you leave a voicemail that gets through all the resistance so you get a response?

Make It Personal

It shouldn’t have to be mentioned that you should at least call the person by their name and know the company they work for, but some salespeople overlook this simple step. Not you of course :-)

Narrow your focus on eTailer prospects to the ones you think has the most need for your offer. Research your contact. Call them by their name. Mention something about them and their company.

Making it personal will let the person know that you’re not just calling everybody on a list and leaving the same voicemail.

Mention A Trigger

A trigger is something that gives you a reason for calling. It can be something simple like mentioning that you’ve seen the company using a specific social media strategy. It could be a current event like something happening in the SEO world.

Triggers give you a reason to call other than the sale. People are more likely to respond if they feel it’s not only about a sale.

Mention the trigger and then move to the call to action.

Finish With A Call-To-Action

Keep your message short. There is no set time for a voicemail, but if someone sees a message that is over a minute they probably won’t take the time to listen to the entire thing. If they don’t recognize your name and company they might not even listen to it.

Keep it short and end with a call-to-action.

The CTA needs to be enticing. It’s hard to do this. You really have to get into the person’s head to figure out what interests them, pains them, and causes them frustration.

Managers like to hear about case studies. You could use one of your case studies in the message and ask the person to call you back if they want to learn more about the study.

Bonus Tip: Follow Up With An Email

Some people don’t like talking on the phone. You can make it easy for them by following up with an email after your voicemail.

Make it short and end with a call-to-action. They can respond to your CTA. Maybe you can send them the case study you have and start the conversation from there.

What are your voicemail strategies?

Written by Darren Pierce

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