etailinsights eCommerce Data and Sales Blog

When you finally get a prospect to pick up your call, you want to keep them on the phone as long as possible for a number of reasons. You’ll have a chance to determine whether the prospect is a qualified opportunity, and the prospect will have a chance to hear what kind of value you could bring to their company.

How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

B2B sales and marketing shouldn’t be thought of as two distinct business elements that function separately. Their paths cross more often than you think, and when companies realize this, they can learn to leverage both to optimize the sales cycle.

The worst reactions to a cold call are boredom and complete disinterest.

No salesperson sets out to develop an ineffective cold call method, but sometimes phrases slip into our dialogue that hurt our chances of generating a sales lead. Read the list below for the 5 phrases you should avoid if you want to make an impression with your cold call.

Not every lead is created equal.

Having the chance to sit outside in the sun with a good book is one of my favorite parts of summer. Even with a chaotic weekly schedule, I like to take as much time as possible outside of work to turn as many pages as possible.

Many companies have found success in generating leads by marketing with content, and you can experience the same success.

Social proof is a sales buzzword that has grown in importance since the rise of social media, review sites, and even just the Internet in general.

Smart businesses understand the importance of showing client appreciation. Life-long customers are the best kind of customers, and one way to turn first-time customers into lifers is to make sure they know that you appreciate them.

Good communication is the name of the game, and it seems like a given that a company would be able to explain the ever-important question—why should you buy from us? But in reality, this value proposition is more difficult to communicate than you’d expect.