etailinsights eCommerce Data and Sales Blog

The average person picks up his phone close to 1,500 times per week. That’s a lot of competition and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.

In many ways, a new year means a fresh start. New goals. New strategies. And of course, new resolutions, both business-related and not.

Sales strategies are constantly shifting and changing to respond to customer needs and new technologies. Thanks to the mobile revolution, social media has become a primary method of lead nurturing, and as the new year begins, we have an entirely new set of trends to look out for.

We go through it every year—that awkward family get-together during the holiday season. Yes, there’s always good food and presents, but those few hours can be more than just a bit uncomfortable.

Every year around this time, I like to look back at the past 12 months to reflect on trends and hot topics and to compare them to what’s being talked about heading into the New Year. Here are 10 etailinsights posts from 2015 that I think are worth looking back on before we dive head first into 2016.

All the experts keep saying we need to be on social media engaging our fans, but how do we actually engage our fan base?

From the perspective of an online retailer lead, not much differentiates you from every other salesperson out there trying to sell a product or service. You’re a dime a dozen until you show them why they can trust you over the other guy, and the quickest way to build this trust is to prove your credibility.

Every year in late November we get together with friends and family to share what we’re thankful for, so I thought I would take the time to write about the top 3 things we should all be thankful for as B2B salespeople.

The holidays are a busy time for everyone, but they're especially busy for retailers. With so many daily to-dos on the list to make sure their Black Friday and Cyber Monday campaigns go as planned, you can’t expect them to have time to pick up the phone to chat with you about your products.