David's Sales Hack: Be your genuine self
It isn’t that deep. I think as salespersons, we sometimes forget to be ourselves and feel like we need to recreate a perfect, stereotypical sales persona and we leave our personality at the door. When I reach out to a prospect (whether it’s on the phone or email), I like to personalize my pitch by adding a cheesy play on words using either their company name, mention I spoke to their colleague before getting transferred to them, etc. It is still important to keep it short and to the point, but short doesn’t need to be boring. This will break the mold of sales pitches everyone is used to hearing and will hopefully lead to a more natural conversation. If it doesn’t, at least you will make your prospect smile and leave them with a positive feeling about your company, product or service.