etailinsights eCommerce Data and Sales Blog

How To Help etailers Reevaluate Their Bullseye Customer

By Darren Pierce on Oct 23, 2014 6:00:00 AM

In a perfect marketing world, your bullseye customer wouldn't change. You’d optimize to reach them with the perfect messages and continually reap the rewards.

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Why Email Unsubscribes Really Aren't That Bad

By Darren Pierce on Sep 23, 2014 6:00:00 AM

Email marketing is a profitable communication channel, which is why many businesses will panic when that unsub rate gets just a little too high.

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3 Ways Technology Has Affected How Sales People Communicate

By Darren Pierce on Sep 11, 2014 6:00:00 AM

Technology has completely changed society. This includes how we communicate. As professional salespeople and marketers who rely on communicating messages to customers, we have to pay attention to these changes.

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The #1 Reason Why Potential eTailer Clients Can't Find You Online

By Darren Pierce on Sep 4, 2014 6:00:00 AM

It’s hard to understate the importance of being visible online.

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How To Personalize Email Marketing To Generate More Leads

By Darren Pierce on Aug 12, 2014 6:00:00 AM

In a crowded marketplace, web personalization has become an effective way to grab attention. If you’re interested in developing an email personalization strategy, this post is perfect because it discusses how you can use email personalize email marketing to generate more leads.

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How Same-Day Delivery Will Transform Business

By Darren Pierce on Jul 29, 2014 6:00:00 AM

Amazon and Google are offering same-day delivery services in major cities, and if this is any indication of the future, same-day delivery becoming a norm isn’t too far off anymore. We can see it in the distance.

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5 Of The Best Mobile Website Builders For etailers

By Darren Pierce on Jul 15, 2014 6:00:00 AM

Last week we talked about a few guidelines etailers can follow to better optimize their mobile websites. This week I’m taking it a step further by introducing a few specific tools etailers can use to make developing a mobile website less of a chore.

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6 Rules For Building A Better Mobile Site

By Darren Pierce on Jul 10, 2014 6:00:00 AM

Let me guess—management is talking about launching a mobile site.

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What Exactly Is Big Data And How Can You Use It to Generate Sales?

By Darren Pierce on Jun 12, 2014 6:00:00 AM

Big data.

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5 Ways To Optimize Your Email Newsletter For Mobile

By Darren Pierce on Jun 10, 2014 6:00:00 AM

With so many users now going mobile, and with email still having a great ROI, optimizing your email newsletter is a necessity.

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