In a perfect marketing world, your bullseye customer wouldn't change. You’d optimize to reach them with the perfect messages and continually reap the rewards.
Email marketing is a profitable communication channel, which is why many businesses will panic when that unsub rate gets just a little too high.
Technology has completely changed society. This includes how we communicate. As professional salespeople and marketers who rely on communicating messages to customers, we have to pay attention to these changes.
It’s hard to understate the importance of being visible online.
In a crowded marketplace, web personalization has become an effective way to grab attention. If you’re interested in developing an email personalization strategy, this post is perfect because it discusses how you can use email personalize email marketing to generate more leads.
Amazon and Google are offering same-day delivery services in major cities, and if this is any indication of the future, same-day delivery becoming a norm isn’t too far off anymore. We can see it in the distance.
Last week we talked about a few guidelines etailers can follow to better optimize their mobile websites. This week I’m taking it a step further by introducing a few specific tools etailers can use to make developing a mobile website less of a chore.
Let me guess—management is talking about launching a mobile site.