etailinsights eCommerce Data and Sales Blog

More often than not, most of your lead nurturing is going to happen virtually, but sometimes—especially for larger opportunities—taking a trip on-site might be a necessity.

Starting a conversation the right way often takes effort and preparation. Casually approaching etailers usually leads to talking about the weather, and although that's a legitimate conversational topic in normal social settings, mentioning the dreary cloud cover doesn't drive you closer to getting the sale.

Blog posts, white papers, case studies, and customer testimonials all help to tell your company’s story and communicate the value of your products and services, but few sales tools are more effective at closing sales than customized demos. They’re effective because they don’t just tell a story, they put your etailer into the story.

With over 2.4 billion people surfing the Internet today, we have more data than ever at our fingertips, and as powerful as this can be for our sales teams, these large databases of consumer information can quickly become outdated.

In a perfect world, every qualified etailer interested in your products or services would eventually become a customer. Unfortunately, in this imperfect world only a fraction of the leads we receive turn into sales, which is why it’s important to make sure you’re getting the most out of interested prospects.

Like most things in life, quality is better than quantity. This is especially true when it comes to eCommerce prospects. The better you can identify quality prospects, the more efficient and effective your sales process becomes.

When you finally get a prospect to pick up your call, you want to keep them on the phone as long as possible for a number of reasons. You’ll have a chance to determine whether the prospect is a qualified opportunity, and the prospect will have a chance to hear what kind of value you could bring to their company.

How much time do you spend writing email newsletters? How many of those emails actually get read, let alone generate new leads?

91% of people check their inboxes daily, so it’s no surprise that many sales and marketing experts believe email marketing provides the perfect opportunity to reach clients and prospects with content and brand messaging

But what if those emails are getting ignored?

B2B sales and marketing shouldn’t be thought of as two distinct business elements that function separately. Their paths cross more often than you think, and when companies realize this, they can learn to leverage both to optimize the sales cycle.

The worst reactions to a cold call are boredom and complete disinterest.

No salesperson sets out to develop an ineffective cold call method, but sometimes phrases slip into our dialogue that hurt our chances of generating a sales lead. Read the list below for the 5 phrases you should avoid if you want to make an impression with your cold call.