etailinsights eCommerce Data and Sales Blog

In order to increase the lifetime value of your etailer clients, you have to have a strong customer retention strategy in place.

Unfortunately for many etailers, Google doesn’t operate like the NHL. When you do something wrong, they don’t stop the game, put you in the penalty box, set a timer, and then let you go back in after a while.

Email subject lines are as much of an art as they are a science. It takes constant creativity to make sure your messages aren’t repetitive and annoying, and there definitely isn’t one single way to shape an email subject line, but in the same breath, some words and emojis have proven themselves to be more effective at generating opens that others.

The amount of digital data out there is staggering. This infographic is a little old, but I think it will help you wrap your head around just how much data is created every minute of every day. You can bet that the numbers are even higher today than when that was first published.

There are two ways to get to the top of the Google search results. One way is to invest in an SEO strategy. The other is to pay Google to put you up there.

Such an intense rise in mobile usability has also sparked a handful of data breaches that have left customers concerned about the safety of mobile shopping. Right now about 1/3 of online shoppers hesitate to buy because of past credit card thefts.

My morning routine usually involves brewing a pot of coffee and checking email on my phone before ever leaving the house, and my guess is that your routine is pretty similar.

I’ve sent and received hundreds (if not thousands) of marketing emails over the years, and as a result, I’ve been able to identify a few important elements that affect open rates. If your email lists are targeted and you’ve taken steps to personalize, yet your response rate is still less than 10%, your email format could need some work.

SlideShare has become the world’s largest community for sharing presentations and professional content, making it a perfect social tool for B2B salespeople. Few other places on the web provide a better platform than SlideShare for B2B salespeople to create a community around their content.

With technology flying at the speed of light these days, it may seem like Podcasts are already a thing of the past, but unique monthly podcast listeners have grown by 300% to 75 million per month from five years ago, and podcast subscriptions eclipsed the 1 billion level in 2013.