Trade show season is right around the corner!
For some, it's the most exciting time of year, wandering the aisles, visiting their favorite brands and trying out new demos. For others, it can be a nightmare, trying every B2B marketing tactic in the book to get potential leads to visit their booths.
If someone asked you what your brand is, how would you respond?
Building your professional brand is one of the most influential factors contributing to your Social Selling Index (SSI) score on LinkedIn, which is more important than you might think.
We live in a world today where social selling is one of the quickest and most effective ways to advance your career. Whether you are in a sales profession looking for prospects, in another field looking for promotion opportunities, or if you’re looking for a career change, social selling is where it is at. One of the single most valuable tools for social selling is LinkedIn, and there are some simple things that you can do to optimize your profile and build your brand.
Why Your LinkedIn Profile Matters
Being a successful salesperson is about more than simply presenting the facts and sealing the deal. When you are selling to eCommerce websites, or anyone really, it is just as important to develop a positive relationship with your prospects. You want your prospects to trust you and know that you are being authentic with them. It is also imperative to acknowledge the reality that your prospects are probably researching you just as much as you have been looking into them. So how can you make a good impression and send the message that you are someone they should be working with? This is precisely where the importance of LinkedIn comes to play. LinkedIn makes it possible for you to find new prospects, but it also makes it easy for these prospects to look into you as well. If there is even a tiny chance that what is in your LinkedIn profile could impact whether or not you make a sale, then attention must be paid to what you do and do not include in your LinkedIn profile. Following are a few details that should be included in a strong LinkedIn profile.
Professional Profile Picture
As a professional social network with over 400 million members, LinkedIn is an essential tool for salespeople who are selling to eCommerce websites. LinkedIn allows you to connect with former colleagues, interact with prospects and explain your successes as a salesperson. While plenty of potential exists if you are using LinkedIn the right way, there are certain strategies you can implement to make the most out of this social network. Following are a few best practices that can help you build your LinkedIn brand.
1. Ask for introductions to your prospects from mutual connections.
The average person picks up his phone close to 1,500 times per week. That’s a lot of competition and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.
In many ways, a new year means a fresh start. New goals. New strategies. And of course, new resolutions, both business-related and not.
