etailinsights eCommerce Data and Sales Blog

Power User Spotlight: Jason Hernandez, Citizens Pay

Jason's Sales Hack: Stay on top of your prospect's news

A simple ‘sales hack’ I’ve used with success is simply leveraging etailinsights' watch alerts function, along with ‘Google Alerts’. This allows me to stay on top of any relevant company alerts or announcements of prospects or customers. This can be a good indicator as to the current needs or goals within a company, including areas they are looking to focus on or expand – especially if these are areas you know your offering can benefit!

April is here and Q2 is officially underway! Whether you're planning to attend or simply want info on "what's going on" this month, here is our list of the top eCommerce events.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

Power User Spotlight: Cindy Bradley, ShopRunner

Cindy's Sales Hack: Laddered prospecting

I have always employed a laddered prospecting approach. What that means is that while my most relevant contact is the VP of Ecommerce, I will pull contacts that are in supporting roles (manager level) for the same person and cross functional colleagues. The reason being, people in manager level roles are often more aspirational and looking for kudos internally, so they are more apt to take the time to digest a prospecting note and either respond or flip to the VP of Ecommerce. In this case, the senior colleague is more receptive to a conversation since it's been vetted internally. The same is true for their cross functional colleagues--since it's not their bailiwick, they are more apt to flip it to their colleague. Etailinsights gives me all the contacts from Manager to C-suite, enabling me to successfully deliver laddered outreach approach.

March is a busy month in the eCommerce trade show world. Whether you are interested in adding a few trips to your calendar or you simply want to stay on top of the latest industry events, here our picks for the top events taking place this month.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

2022 is already in full swing! Whether you are interested in adding a few trips to your calendar or you simply want to stay on top of the latest industry events, here's our picks for the top eCommerce events taking place in February.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

New year, new trade shows! As we kick off 2022, we wanted to share the top eCommerce events taking place this month.

These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2022.

We are excited to announce our annual list of the Top 40 eCommerce Trade Shows & events for the upcoming year. With so many conferences to consider attending or exhibiting, etailinsights recognizes the 2022 finalists as the best of the best within the eCommerce event space.

Power User Spotlight: Megan Quigley, Marketplacer

Megan's Sales Hack: Make friends with everyone you meet

Make friends with everyone you meet and don't take yourself too seriously! You will leave a lasting impression being genuine & listening. Not every conversation you have with a prospect has to be a hard sales pitch. It is fun getting to know people, and what drives the passion behind their projects and brands. The discussions you have where you empathize with your target, hear their goals, and support their visions are the ones that convert!

Power User Spotlight: Jackson Harrower, Boosted Commerce

Jackson's Sales Hack: Be transparent and fair

This is perhaps less of a hack and more of a philosophy, but the most important tenets for us to consider when approaching new sellers are transparency and fairness. We are only interested in win-win partnerships, so we'll look to structure transactions that provide maximum value in areas most important to sellers. We're always fully transparent about both our intentions and our thought process. Above all else, we want to be known for doing business the right way, and we've found this philosophy to be a tangible differentiator in attracting sellers.

Q4 is officially underway and the online retail community has another action-packed month of eCommerce events to look forward to. Here are a few of the top conferences taking place over the next few weeks. These events were taken from our list of "Top 40 eCommerce Trade Shows" in 2021.