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etailinsights eCommerce Data and Sales Blog

Build prospect lists through etailinsights by Andrea Cadenas

By Rachael Love on Jun 20, 2022 1:32:58 PM

Power User Spotlight: Andrea Cadenas, Afterpay

Andrea CadenasAndrea's Sales Hack: Build prospect lists through etailinsights

My hack to help salespeople save time is to build lists through etailinsights. It helps me stay organized and helps me find fresh prospects with new leads that are being added to their platform daily. Spending less time cross referencing and searching for accurate prospects also leads me to be able to close deals quicker. 

etailinsights Power User Interview

Andrea, what is your favorite restaurant in Santa Cruz and why?

My favorite restaurant where I live is called The Red Pearl. The restaurant won the "valley fav" award in 2013. The owner Jenny, never fails to greet me with a warm hello and giant hug every time I visit. Her warm spirit adds to the overall amazing cuisine she serves!

What drove you to begin a sales career in eCommerce?

Seeing how the pandemic impacted small businesses really touched my heart. It's why I pivoted into a sales career in eCommerce. Being able to build connections with business owners and help them reach a larger audience to showcase their goods and stories with Afterpay is incredibly rewarding.

How does Afterpay help etailers? 

By partnering with Afterpay, etailers can benefit in a number of ways including from incremental sales to increasing AOV and attracting new customers. We actively support the growth and development of our merchant partners, specifically small businesses, to help them grow and realize their business goals.

How are you using etailinsights to find eCommerce leads?

I use etailinsights as my go-to prospecting source. etailinsights has helped me generate lead lists based on industry, company size and ecommerce platform. etailinsights has helped create organization in my day-to-day SDR responsibilities as well as allowing me to effectively find the perfect prospects for Afterpay and our AE's. A couple things that have helped me generate better lead lists is being able to filter by current tech stack (payment processors), and populate leads that aren't on any other SDR/AE's lists.

Written by Rachael Love

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