Power User Spotlight: Jason Hernandez, Citizens Pay
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Jason's Sales Hack: Stay on top of your prospect's news
A simple ‘sales hack’ I’ve used with success is simply leveraging etailinsights' watch alerts function, along with ‘Google Alerts’. This allows me to stay on top of any relevant company alerts or announcements of prospects or customers. This can be a good indicator as to the current needs or goals within a company, including areas they are looking to focus on or expand – especially if these are areas you know your offering can benefit!
etailinsights Power User Interview
Jason, what is your favorite restaurant in San Diego and why?
I live in North County, San Diego, and there are plenty of local spots to choose from in the Carlsbad and Oceanside area... Lately, I would say my favorite spots are Park 101 and 264 Frescos in Carlsbad and Local Tap House and Shore Room near the Pier in Oceanside!
What drove you to begin a sales career in eCommerce?
I was fortunate to cut my teeth in fintech and ecommerce while working with ‘First Associates’ (now Vervent) back in 2014. They were a fast-growing consumer lease and loan servicing firm with an amazing leadership team, around the same time the Peer-to-Peer and Marketplace lending markets were really taking off. This provided an excellent opportunity to work with some of the leading fintech companies coming out at the time, including pioneers still leading the space today. I got to see – firsthand - the challenges in the market that fintech, when appropriately applied, are able to solve. From there, I’ve had the opportunity to work with some brilliant start-ups in point-of-sale and consumer finance and remain excited to see the continued potential and innovation in the space.
How does Citizens Pay help etailers?
How are you using etailinsights to find eCommerce leads?
etailinsights makes it easy to evaluate companies that may be good candidates for Citizens Pay. Once I have a prospective retailer website up, I can use the etailinsights Shopping Cart Analyzer extension to quickly see relevant details on a company. Including relevant online sales volume, existing ecommerce technologies used and contact information for key executives at the company, along with any links to other social media apps used. This makes it easy to quickly evaluate a company and leverage up-to-date info on potential, mutually interested prospects.
What is your favorite Top 40 eCommerce Conference and why?
I recently attended eTail West in Palm Spring and Shoptalk in Vegas. I have to say it was great to be back at a live event and see the momentum and enthusiasm around eCommerce and omni-channel retail as a whole -- especially as more legacy retailers look to streamline their online UX.
