Does your company have a story?
Why Data Should Drive Your Trade Show Preparation
Are you attending IR Focus, eTail West, or another eCommerce conference this quarter? Trade shows can be very profitable but only if you prepare properly.
How Point Of View Updates Can Be Great For Nurturing Your eTailer Prospects
Similar to current events, point-of-view updates involve salespeople taking an important news item and then putting it into perspective to help clients understand how they will be affected by it.
How To Help Your eTailer Clients Evaluate Their Holiday Success
The holidays always come and go like a whirlwind. Most etailers are too busy fixing website bugs and keeping up with orders to be able to step back and see how their marketing efforts paid off during the season.
Should You Be Using Google+ To Connect With Prospects?
Google+ is becoming increasingly popular, and some thought leaders believe it could eventually overtake Facebook as being the most popular social network.
How To Use Loss Aversion To Your Advantage
People hate to lose.
While this probably doesn’t come as a huge surprise, the lengths they will go to avoid it don’t always make sense. Take this well-known study as an example:
Participants were given $50. Then they were asked to pick between two choices:
5 Challenges eCommerce Companies Face In 2014
As the eCommerce market grows and evolves, different challenges will arise for both new and established etailers.
3 Trends eTailers Are Worrying About In 2014
Not all trends are favorable. Sometimes you need to evaluate the bad as well as the good to set yourself up for success.
3 Things They Don't Teach You About Sales In School
School helps you develop a foundation of business knowledge, but some sales lessons can only be learned with experience.
How To Setup Your Sales Team To Survive The Next Industry Disaster
Managing a sales team has it challenges, and as many managers know, you need to plan for the worst and hope for the best.