Research cited by Forbes indicates that Twitter is the best social media platform for generating b2b leads.
It performs nine times better than LinkedIn and Facebook in this area.
How do you go about writing Twitter updates that get eCommerce companies interested in your business? Here are some techniques that you can use.
Original Content
Forbes advises that one way to make your Twitter updates irresistible is to tweet content that is both original and fits your purpose.
Write about the news that is related to the product or service that you specialize in but doesn’t just regurgitate the facts; add commentary that provides context to it.
This will help to establish your company as a thought leader in its field.
Reference Sharks
The headlines that you use can have a major impact on the number of times that your content is shared and the extent to which online retailers pay attention to it.
Referring to a ‘shark’ within your headline is a good way of piquing online retailers’ interest. A ‘shark’ is an important figure or company within your industry.
Facts and Stats
Tweeting facts and statistics that are relevant to your business is a good way of demonstrating your expertise within your field.
It is a means of showing how knowledgeable you are and subtly advertising your competence.
Mixed Media
You can also maintain the attention of your followers by tweeting links to images, audio files, and videos.
This can help to generate conversations with potential customers and act as a talking point.
Retweet Relevant Content
Why not share somebody else’s content by retweeting it?
Ensure that it is relevant to your business and that it is something that eCommerce companies will be interested in.
This can sometimes be just as effective as generating original content.