<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=122028241995116&amp;ev=PageView&amp;noscript=1 https://www.facebook.com/tr?id=122028241995116&amp;ev=PageView&amp;noscript=1 ">
etailinsights eCommerce Data and Sales Blog

Trick Or Treat: Give Your eTail Prospects These Treats To Get Them To Respond

By Darren Pierce on Oct 31, 2013 6:00:00 AM

Halloween is approaching; it’s a time when kids all over the country turn up on people’s doorsteps demanding treats.

Ecommerce companies like treats as well; there are certain things that you can provide them with that will improve your chances of selling your product to them.

Sometimes etailers are indifferent to sales attempts and need an added incentive to get them to respond positively to them.

Here are some things that you can offer online retailers to pique their interest.

Insight

According to b2b sales experts Brent Adamson and Matthew Dixon, the best thing that a salesperson can provide prospects with is a useful insight into how they can improve their businesses.

If your sales staff can communicate information that will help eCommerce companies to make or save money in ways that they didn’t previously know were possible then the etailers’ ears will almost certainly prick up.

In other words, they will be more attentive if they believe that they are being taught something.

Coaching On How To Buy

A report by the Harvard Business Review indicates that purchasing complex solutions can often be a daunting task for customers.

You can provide etailers with a treat by coaching them on how to buy the product or service that you are offering.

Don’t just assume that they know what they are doing; ensure that they are equipped with all of the necessary information that is required in order to make a purchase.

Humility

The greatest treat that you can give an online retailer is the gift of humility.

Business expert Geoffrey James advises that customers are put off by salespeople who wax lyrical about how good their companies are or go on about how their great products.

You should focus on giving etailers solutions to their problems, not upon making out that you are the greatest thing since sliced bread.

Do you know any other treats that can encourage etail prospects to make purchases? Please share them in the comments.

Written by Darren Pierce

Lists by Topic

see all

Posts by Topic

see all

Recent Posts