Are you failing to get responses when you email online retailers?
Email can be an effective means of generating sales but nowadays many etailers’ inboxes are constantly bombarded with junk mail.
How do you make your emails standout?
One way is to follow the example of some of the more successful spammers.
Obviously your sales emails don’t constitute spam but if the individuals behind this form of mail can get email users to open and reply to pointless messages about dubious online pharmacies and requests for money to be sent to Nigeria then they must be doing something right.
Here are three common tactics that they use.
1. Avoid Spam Terms
One reason for not getting responses to emails is that they are caught by spam filters.
How do spammers manage to beat the system and get messages to you?
They avoid terms that frequently appear in spam. Spam filters are on the lookout for these words and can block emails if they contain them.
Popular spam terms include ‘business’, ‘refund’, ‘sales’, ‘disclaimer’, ‘commodity’ and ‘congratulations’.
2. Unique Subject Title
The spam emails that get clicked the most are those that are not obviously trying to sell something.
If people see a subject title that has been used by a thousand other companies that are attempting to push a product then they will be likely to confine the message to the recycle bin.
It is therefore advisable to use an original and creative title.
This will also give you more chance of beating the spam filter.
3. Generic Emails
Spammers rely upon sending hundreds of generic emails as opposed to targeting mail at specific individuals.
Sales expert Steven Woods suggests that spending too long customizing sales emails is a waste of time. He advises sending out generic emails instead.
You can then deliver details aimed at specific etailers when you follow up with phone calls or meet them face-to-face.
Do you have a suggestion about how b2b sales teams can learn from spammers? Please share it in the comments.