Social media can be useful for developing and strengthening relationships with etailer managers.
It can help your sales team to connect with potential customers and interact in a way that might encourage them to purchase the product that you are offering.
Here are five tips on how your sales staff can make the best use of social media for this purpose.
1. Select The Right Platform
Sales expert Colleen Francis advises that before you do anything else, you should establish which social networking platforms your customers are likely to connect with you on.
Creating profiles on platforms that the online retailers that you are hoping to sell to don’t actually use can be a huge waste of time.
2. Prove Your Credibility
Before interacting with a salesperson, many online retailers will want some kind of proof that the individual that they will be dealing with is credible.
Evidence of credibility can be provided by sharing pertinent work experience and education information on social networking platforms and taking part in relevant groups on LinkedIn.
Ensure that you have taken the necessary steps to appear as credible as possible in order to maximize the number of connections that you are capable of making.
3. Videos on YouTube and Facebook
A study by Forbes reveals that three-quarters of executives view business-related videos online at least once a week.
Facebook or YouTube is the best media to post videos on in order to create a talking point and gain online retailers’ attention.
4. Search for Related Keywords
Conduct searches on social networking websites to locate etailer managers who have used keywords that are related to your industry.
Comment on posts that they make, retweet their posts, and answer questions that they ask.
5. Converse, Don’t Pitch
Rather than launching into a sales pitch via social media, listen to what retailers are saying and start relevant conversations with them.
This is a far more effective means of connecting with them that will enable you to make contact in a natural way.