In order to generate as many sales as possible, it is essential to remain up-to-date with the latest online tools.
Technology is expected to be one of the top b2b spending areas in 2014, emphasizing how important it is to stay abreast of the most recent developments.
What web tools will be likely to have a major positive impact upon your sales team next year? Here are some of the strongest candidates.
1. Email Insights
Experience Marketing Services has brought out an email service called Email Insights that links traditionally siloed databases derived from online category interest, loyalty program behavior, mobile app activity and a whole host of other characteristics to email marketing lists.
It can be used for the verification of active and inactive email subscribers, allowing users to attempt to re-engage subscribers or remove them from databases.
2. Estimated Total Conversions
Google recently introduced a metrics tool for AdWords called Estimated Total Conversions that is likely to have a significant impact upon sales generation using this platform.
It enables users to estimate ‘cross-device conversions’. A cross-device conversion is when an etailer views an ad on one device and later purchases it using another.
This can enable companies to gain a more accurate picture of online retailers’ buying habits.
3. Objective-Based Advert Buying
Facebook has introduced an advert-buying process that provides companies with a set of options relating to campaign goals.
Goals can be set as raising the number of click-throughs to a business’s landing page, gaining website conversions, boosting event registrations, increasing app installs, and a range of other choices.
After the user has selected the appropriate settings, Facebook recommends the varieties of advert that are best at accomplishing the stated goals.
This will help b2b companies to target their social media advertising towards specific objectives in 2014.