What separates a successful business from an unsuccessful one is the business's ability to communicate with clients.
Developing a newsletter that provides value is one of the best ways to communicate with customers.
Here’s how you can set up an effective email newsletter that will please current customers and bring in new leads.
1. Look Like An Expert
If you want your readers to trust you, it’s important to look the part. You don’t have to be fancy to look like an expert. In reality, it comes down to the little things.
Include a branded newsletter head, something that’s professional and recognizable, and make a statement about your services.
It’s also good to have a personalized signature and a picture at the end of each letter. Giving your newsletter a name and face will help establish you as a thought leader.
2. Tell People What To Expect From The Start
State the value of your newsletter upfront. People like to know what they’re getting.
Within the first paragraph, answer these two questions for customers:
- Why is this worth my time?
- How will this help me?
The clearer you can be about the value, the more likely they’ll continue reading.
Additionally, some companies have started giving readers a word count and an approximate reading time to help put into perspective the time investment the customer will be making with the newsletter.
3. Design With Blocked Images In Mind
Most email programs automatically block images from appearing, turning that newsletter masterpiece of yours into a collage of empty frames.
Design your newsletter in a way that will communicate your main message to the reader even if those images are blocked out.
Images don’t show up unless the reader wants them to, so you shouldn’t rely on them to communicate your message.
Newsletters are an important part of developing and maintaining clientele. Doing them right can help your business grow.
What other newsletter tips have you found to be effective?