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3 Emails You Can Send To Prospects That Will Help Them With Their Holiday Strategy

By Darren Pierce on Nov 21, 2013 6:00:00 AM

As we mentioned the other day, this is a busy time for eTailers.

The holiday season is crazy for eTailers and the managers that handle all the different marketing campaigns.

Most plans are already in place for these eTailers, but they’re always open to suggestions on how to make things better.

As a vendor, any time you can provide your experience and advice to help out an eTailer prospect it will earn you some trust that can lead to new clients.

Here are a couple of emails you can send to prospects to help your cause.

1. Curated News And Trends

If you’re paying attention to industry news you’ll probably see articles about what eCommerce companies are doing this holiday season.

Grab a few of the best ones and send a quick email to your eTailer prospect. They love seeing what others are doing that is successful (or not successful).

2. Case Studies

If you’ve also seen some good case studies that have been recently published then send them over to your prospects. Case studies are often a helpful way for managers to understand how certain aspects of online marketing.

If you have your own case studies, include one or two, but mostly send ones that you come across from other companies in non-competitive areas compared to your business.

3. Survey Results

eCommerce managers are busy during the holidays, but most have time for a quick survey. Send out a survey to your current clients asking them about their holiday marketing plans.

Make it anonymous so everyone feels protected.

Then share the results with your current clients, but also send them to your prospects. They’ll feel like they’re getting some good insider information and you’ll earn some trust that could lead to a potential sale.


This is a busy time of the year for eCommerce managers. They’re putting their marketing campaigns in place and watching the results.

But they’re also looking for insight that can help them make improvements.

Try sending the emails above. It’s a great way to earn their trust and stay in touch during the holidays.

Written by Darren Pierce

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