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How Salesforce Finds Its New Clients

By Darren Pierce on Nov 12, 2013 6:00:00 AM

Salesforce is a cloud computing company based in California that has managed to grow its customer base to 560,000 within the space of eight years.

An effective way of improving your business’s strategies for finding new clients is to look at what other successful companies have done.

Here is a rundown of some of the tactics that have been employed by Salesforce.

Focus On Website

According to Salesforce’s chief strategy officer Tien Tzuo, one of the ways that the company gets new customers is by paying a great deal of attention to its website.

Tzuo stresses the fact that it is important for businesses that find Salesforce’s site via Google to have a positive first impression of the firm.

The organization focuses on creating great content in order to draw in new clients and ensure that they like what they see.

Free Trial Offers

Tzuo has stated that offering a free trial on Salesforce’s website is the best move that the company has ever made for gaining new clients.

He has pointed out that people usually want to test things out before they hand over money for them.

Providing customers with a trial fosters trust and can be instrumental in helping to generate more sales.

Strike While The Iron Is Hot

The key to getting new clients on board is to target them during the correct period.

Leave it too late and an etailer may be busy or have simply lost interest.

These are just some of the techniques that Salesforce has used in order to gain new customers.

Do you have any opinions on Salesforce’s strategy?

Written by Darren Pierce

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