It can sometimes be tricky to maintain sales momentum during the holiday season.
However, there are a number of things that b2b companies can do to ensure that they make the most of this time of year.
Here are 5 articles that will help you to use the holidays to your advantage.
1. ‘How B2B Advertisers Can Use Q4 to Dominate Q1’
This article demonstrates how to use the holiday season to prepare for the first quarter of the next year.
It details the best steps to take to make the fourth quarter as productive as possible.
2. ‘5 Successful Tips to Maximize Holiday Sales in This Season’
Sales tend to lag during the holiday season but there are measures that can be put in place to mitigate this.
This piece provides practical advice on how to maximize your profitability during this period.
3. ‘Preparing for the Holidays: Houston Marketing Tips for B2B’
This Houston-based marketing company has compiled a list of B2B holiday marketing best practices, complete with links to various relevant items of research.
It provides a guide on how to maximize profits throughout the holiday season.
4. ‘Chart: The Holidays Are Hot For B2B’
This is an article from last year’s holiday season but provides information that is still relevant.
It draws upon a study about b2b marketing during the holidays and challenges the popular perception that this time of year is a lost cause.
5. ‘Tips for Combating Holiday Sales Slumps’
This is another piece from last year that can be applied to the 2013 holiday season.
It details ways to gain an advantage over the competition during this period.