etailinsights eCommerce Data and Sales Blog

Power User Spotlight: Jabari Dortch, Asendia USA

Jabari's Hack: Search by Different Segments to Get Into a Flow

My suggestion for a hack would be to search by different segments. For example, spend a day searching for only apparel companies, and then spend another day searching for book sellers, and so on. Going after the same type of products helps you get into a flow, and you can tailor your pitch to that industry.

etailinsights Power User Interview

March is here, and this month is full of action and insight. There are quite a few eCommerce trade shows taking place this month, so be prepared to make a few trips or follow along with all of the conferences online.

As we enter into February, we are also starting a new month of eCommerce trade shows. There are some very insightful conferences going on over the next few weeks, so you will want to take full advantage of all the information that is shared.

Power User Spotlight: Michael Foy, Inmar

Michael's Hack: Kill the General Seed Letter and Generic Cold Calls

 In today's prospecting world, we HAVE to know in detail what a potential prospect will need based on research and tie it to their product, balance sheet, competitors, etc. A modern-day prospector HAS to figure it out versus wasting time on the same general emails and voicemails these prospects are getting 10 times a day.

etailinsights Power User Interview

Cary, NC -- etailinsights, the leading provider of eCommerce Leads to Trade Show exhibitors, has officially released its third annual Top 40 eCommerce Trade Shows for 2018. The complete list provides details, along with conference highlights, on the leading eCommerce events for the upcoming year. These Top 40 eCommerce Conferences are the best sources for eCommerce Leads, especially when used in conjunction with the etailinsights solution.

How long does it take you to write a marketing email? How often does it get read?

The average open rate for B2B marketing emails across all industries is about 20%. However, when you’re emailing an eCommerce prospect for the first time, there is a good chance it will end up in the trash. If you want to get your open rates up to the industry average, or better, turn potential leads into happy customers, there is one crucial ingredient to keep you in the game: product endorsements.

My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.

The average person picks up his phone close to 1,500 times per week. That’s a lot of competition, and a lot of distraction. In fact, studies show that the human attention span is now shorter than that of a goldfish.