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etailinsights eCommerce Data and Sales Blog

Smartphone Buyers Have Problems (Can You Help Your Client Solve the Problem?)

By Darren Pierce on Jul 8, 2013 6:00:00 AM

Smartphones have become a major channel for shopping.

According to a new study, 71% of US smartphone users use their phones to shop.

That stat is very interesting especially for your target client – eTailers.

But there is a troubling finding in the same study – 88% of the people that use their smartphone to shop report having had a negative experience. 30% of mobile shoppers say they will never return to an eTailer if they have a bad experience.

For eTailers, this couldn’t be more frustrating.

Mobile Commerce and eTailers

Many eTailers are still playing catch up when it comes to mobile commerce. Heck, some are still trying to figure out regular eCommerce let alone mobile commerce.

The biggest issue with mobile shopping is figuring out how to give consumers all the information they need to make a good purchase decision on a small screen. Most eCommerce sites have lots of great content and functionality, but putting that experience on a smartphone browser or app can make the shopping experience confusing and slow – two of the biggest turnoffs for mobile shoppers.

Your Opportunity

When eTailers have frustrations and struggle it’s an opportunity for you to save the day and earn a new client. You don’t want to see eTailers struggling with anything and right now mobile is one of the biggest areas of concern for eTailers.

If your company can provide a solution for the mobile commerce problem you stand to win over many eTailers. They all need solutions and they need them fast.

Designers, developers, software companies, consultants, etc. are all in demand to improve mobile commerce.

Start by identifying your bullseye client. Create a case study or example of how your company has provided a solution to the mobile commerce pain point for eTailers and start reaching out to eTailers.

You’ll find that many are more than happy to listen to what you have to say. When you focus on what is the most frustrating for eTailers you’ll always find them willing to listen to your pitch.

Written by Darren Pierce

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