In our last post, we looked at the mobile commerce concerns eTailers have today. Consumers are not happy with the overall mobile shopping experience right now and eTailers are worried about losing customers as people switch over to using their smartphones to shop.
For vendors, this challenge with mobile commerce presents a huge opportunity for growth.
Mobile is an obvious need in the eCommerce world. The vendors that have solutions stand to gain a lot in terms of partnering with eTailers.
Here are five things eTailers need right now to solve the mobile challenge.
1. Design
Designers are starting to get some real credit in the online world. Desktop versions of websites are becoming exquisite experiences for online users including online shoppers.
Now that shopping is moving to the mobile channel, designers are more important than ever. The designer or design firm that can figure out how to improve long-term sales and profit for the business will become a vital part of success.
2. Development
Designing a mobile experience is one thing. Developing it is another task. The developer takes the design and makes it a reality. They are also in charge of making sure the site is fast and efficient. They also put out any fires that come about.
There is a shortage of developers in the world. Any vendor that can provide support to eTailers should find a line of waiting customers.
3. Measurement
Being able to measure the various aspects of the mobile shopping experience will be a very valuable skill. eTailers want to know as much as they can about what mobile shoppers are looking for and what they expect. Those that can provide this research will have a seat at the table when it comes time to discuss marketing budgets.
4. Understanding
eTailers are really smart companies. They can take data and come up with action steps and understanding on their own, but that doesn’t mean they don’t need help sometimes.
Providing studies and examples of how things work in the mobile world will be highly sought after by eTailers.
5. Guidance
Consultants and experts are very valuable to businesses especially when new trends in shopping patterns come around, which is exactly what is happening with mobile commerce.
Companies can find data and they even might have an understanding, but having someone on board to help them take action is another valuable asset.
These are only five of the things that eTailers need to succeed in mobile.
What are some additional things?
How can your business help eTailers solve the mobile challenge?