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Common eTailer CMO Pain Points Part III

By Darren Pierce on Jul 5, 2013 10:00:00 AM

This is the final part of our CMO pain point series.

See the first two parts

CMO Pain Points Part I

CMO Pain Points Part II

Here are the final three common CMO pain points.

7. How To Work Together With The Merchandising Department

It would seem that the merchandising team would be important to an eTailer’s business. But with all the discussion in the marketing world about channels, it’s easy to forget about merchandising.

The CMO and the marketing team often find themselves at odds with merchandising.

If you have a product or solution that can help these two departments work together to generate new sales and profit you’ll have the CMO and the head of merchandising on your side.

8. Time Management

These last two points are going to be a little different, but they are no less important than the first pain points listed on the list.

CMOs are busier than ever. All the things we’ve been discussing add up to make for busy days and busy nights. CMOs are often in meetings discussing budgets, new projects, and all kinds of other things.

Any vendor that can provide time management tools to help in this regard will be able to win over the CMO and help him or her perform well with all of today’s stress.

9. People Management

CMOs are also struggling to find ways to manage all the people they’re hiring on their staff. The CMOs are smart. They got to their position for a reason. They know how to work with people.

But there are new people in new jobs such as Social Media Manager and Content Marketing Manager.

If you have the ability to make this aspect of the job easier you’ll find CMOs more than willing to listen to what you have to say.

These have been 9 CMO pain points.

Did we miss any?

What pain points have you seen from CMOs in your experience?

Written by Darren Pierce

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