Whether you’re a well-known brand in your industry or you’re still trying to find a niche, I think it’s safe to say that every company wants to stimulate as much interest as possible around their brand. And when you’re competing for attention online, it’s easy to fade into the background where etailers can’t find you.
Below are three proven strategies that will facilitate more online interest in your products and services.
1) Offer Truly Unique Value
If you treat etailers like they’re already loyal customers by providing resources they can actually use, you build trust and credibility. Really good content stimulates conversation, and as you build credibility you’ll also generate interest.
This is inbound marketing 101, and it works.
On average, B2B companies that blog and provide their customers some sort of value generate up to 70% more leads than does who don’t.
2) Host Webinars
A solid webinar topic can generate quite a bit of buzz around the social networks, and that interest often translates to more leads. A study by ReadyTalk showed that between 20-40% of webinar attendees turn into qualified leads.
Webinars are basically mini-events that you can publicize on social media, and they give you an excuse to reach out to potentially interested attendees. It gives customers an excuse to talk about you and it gives you an excuse to promote yourself a little bit too.
3) Prompt Brand Advocates To Promote You
I think we can all agree—few things are better from a sales perspective than a happy customer who is willing to promote your product or service . . . for free.
How do you get those customers talking about you?
Simple: go above and beyond for them.
Reward your number one fans with special discounts, coupons, exclusive content, social media shout-outs, and even special events. One random act of kindness might just spark a conversation that reaches other etailers.
Start generating more buzz around your brand by implementing these proven strategies.
Do you serve eCommerce companies? Check out etailinsights to see how you can improve your lead generation efforts!
