Sometimes it feels like the eCommerce industry is literally changing overnight. It’s hard to overstate how quickly it shifts, which is why I’m constantly keeping an eye on the latest studies and statistics out there.
Here are 4 important stats I’ve found recently and why they matter to your etailer clients.
1) A customer is 4 times more likely to go to your competitor if your problem is service-related than price- or product-related. (Bain & Company)
Customer service is becoming increasingly important in the online space—so important that people are even willing to pay more for better service! Sometimes retaining customers is as simple as resolving problems in their favor, so don’t overlook this key eCommerce element.
2) 40 percent of worldwide Internet users have bought products or goods online via desktop, mobile, tablet, or other devices. (Statista)
This amounts to nearly 1 billion online buyers, a number that’s expected to continue growing as eCommerce continues to expand. Just think about the possibilities . . .
3) 23 percent of users will abandon their shopping cart if they have to create a new user account. (Kissmetrics)
One of the biggest challenges etailers face with the rise of the mobile revolution is creating a seamless user experience for customers as they toggle between mobile and desktop shopping. This user experience includes streamlining the checkout process so customers can purchase in as few clicks as possible. It’s becoming more of a necessity than a luxury.
4) 72 percent of millennial shoppers are favorable to retargeting (Kissmetrics)
Millennials are one of the most targeted generational groups on the Internet worldwide, and a big reason for this is because they practically live on the web. If your etailers are looking for a new strategy to reach this generation, retargeting might be your solution.
Keep your etailer clients up-to-date with these latest industry trends.
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