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How To Help Your etailer Clients Prepare For The Holidays 2014

By Darren Pierce on Jul 24, 2014 6:00:00 AM

For your etailer clients, just looking at the 2014 holiday eCommerce trends isn’t enough. Help them get a jump on this holiday season by giving them actionable advice they can run with before the summer fades and the leaves start to turn.

Here are a few actionable suggestions you could make to etailers to help them prepare for holiday success.

Optimize Customer Experience Across All Devices

Desktop, mobile, and tablet—you can’t ignore any one of them.

Encourage etailers to think through each of these user experiences. The only way to create an overall seamless user experience across all devices is to understand how each one fits into the puzzle.

Do your clients have high conversions for tablets but not mobile? Are they still experiencing predominately desktop traffic?

Digging into the answers to these questions is the first and most important step to optimizing user experience.

Get Visual

Pinterest and Instagram have exploded with popularity, and the best advice you can give your clients is to get visual.

What exactly does that mean? It means becoming more active on these visual social networks and making it easy for users to share your images. If you don’t have a Pin It button, time to get one.

Product reviews and ratings are fine, but they’re also kind of boring. Users now want to see how products and services benefit them—not just read about it.

Ensure They Can Handle More Traffic

For some etailers, the holidays can account for up 70-80% of the year’s total sales.

This means 1) there's no room for error, and 2) their site needs to be able to handle a huge influx in traffic.

Communication and preparation are critical.

Encourage etailers to upgrade and test their websites to make sure it’s functioning as well as they possibly could. As the old adage goes, “Measure twice, cut once.” Review any changes you make to the site multiple times to ensure good functionality.

Approach etailers with this kind of actionable advice, and they’ll be thankful for it.

What other steps should etailers be making this holiday season to ensure success?

Written by Darren Pierce

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