etailinsights eCommerce Data and Sales Blog

etailinsights eCommerce Data and Sales Blog

Sales Hack: Use Company Names to Schedule In-Person Meetings

posted by Darren Pierce

Planes are Struck by Lightning

Did you know planes get hit by lightning all the time? In fact, each commercial aircraft is struck by lightning more than once per year, according to Scientific American. There’s a very good chance it happened to an aircraft you were in, and you didn’t even know. Most hit the nose of the plane, and none of the strikes cause significant damage or accidents (after 1967).

etailinsights eCommerce Data and Sales Blog

Power User Spotlight: Saagar Mehta, Bounce Exchange

Saagar's Sales Hack: Look for a Spike in Email Open Rates

My most effective, and many times overlooked, sales hack is to provide the right message at the right time. We all know how often etailers get approached by new technologies and vendors, but if you are executing on pain points that are hot topics at their company, they will be more than happy to hear you out. Research current trends, spend time on specific etailer sites, and tailor your story to be interesting to the specific point of contact. For example, if I'm reaching out to email marketing managers, I'll be sure to study an etailer's current email marketing strategy (sign up for their email, look at current programs, and differences in emails they send me based on my activity). Then after reaching out, you can gauge the way they are reacting to your outreach. If you are tracking email opens and there is a spike in opens - it is probably a sign of engagement, and you should provide more information right away while they are at their highest level of intent. At the end of the day you need to add value in the short amount of time they have to spend on reading your email.

etailinsights eCommerce Data and Sales Blog

Sales Hack: Discounting - Give to Gain

posted by Darren Pierce

Power User Spotlight:   Reid Wegner, Rakuten

My first job was as a host at a restaurant called Darryl’s 1890. I was 15, and before I knew it, I was waiting tables. Despite having no idea what I was doing, I seemed to be good at it, and after a while, I began to understand why. It isn’t so much what I did, but rather what I didn’t do that led to a sale.