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etailinsights eCommerce Data and Sales Blog

10 Success Tips for eCommerce Trade Shows

By Darren Pierce on Mar 6, 2014 6:00:00 AM

Top athletes train months ahead, focus during the event, and then check in afterward to make sure they are on track with their goals. You, too, need to be at the top of your game when you attend an eCommerce trade show.

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3 Things To Do After The Next eCommerce Trade Show

By Darren Pierce on Mar 4, 2014 6:00:00 AM

As we all know, the real work doesn’t being until we get back to the office.

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3 Things To Do During The Next eCommerce Trade Show

By Darren Pierce on Feb 27, 2014 6:00:00 AM

You have a plan. You’ve done your homework. Your putting was pretty solid yesterday afternoon on the back nine with your coworkers. Now it’s time to get down to business.

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3 Things To do Before The Next eCommerce Trade Show

By Darren Pierce on Feb 25, 2014 6:00:00 AM

On the outside, trade shows look pretty simple. Companies pay for space, set up a booth, and then talk to customers, but as we all know, trade show preparation takes more effort than just showing up.

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How To Create An Effective White Paper That Generates Leads

By Darren Pierce on Feb 20, 2014 6:00:00 AM

White papers differ from blog posts in two main ways. They go into greater detail about a topic, and they’re more persuasive. White papers are a great marketing tool to use to educate readers, earn their trust, and most importantly, convince them to buy your product or service.

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Why On-The-Go Content Is Here To Stay

By Darren Pierce on Feb 18, 2014 6:00:00 AM

By now I’m sure you’ve heard. Mobile is kind of a big deal.

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Why Successful eCommerce Companies Use Stories To Sell

By Darren Pierce on Feb 13, 2014 6:00:00 AM

Does your company have a story?

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Why Data Should Drive Your Trade Show Preparation

By Darren Pierce on Feb 7, 2014 6:00:00 PM

Are you attending IR Focus, eTail West, or another eCommerce conference this quarter? Trade shows can be very profitable but only if you prepare properly.

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How Point Of View Updates Can Be Great For Nurturing Your eTailer Prospects

By Darren Pierce on Feb 6, 2014 6:00:00 AM

Similar to current events, point-of-view updates involve salespeople taking an important news item and then putting it into perspective to help clients understand how they will be affected by it.

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How To Help Your eTailer Clients Evaluate Their Holiday Success

By Darren Pierce on Feb 4, 2014 6:00:00 AM

The holidays always come and go like a whirlwind. Most etailers are too busy fixing website bugs and keeping up with orders to be able to step back and see how their marketing efforts paid off during the season.

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