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How Guest Blogging Can Reinvigorate Your Inbound Marketing Strategy

By Darren Pierce on Mar 13, 2014 6:00:00 AM

Has your inbound marketing strategy strayed off course? Has it lost momentum? 

If it has, guest blogging is a tried and true way to get your strategy headed back in the right direction.

Below are three reasons why guest blogging will reinvigorate your inbound marketing efforts.

You Reach New Readers

Guest posting allows you to reach an entirely new audience with your message.

It’s the best kind of free advertising because you are putting your content in front of already-interested readers. You get to join an established community of prospects and can contribute to what they’re talking about.

The more people reading, sharing, and talking about your content the better. Don’t be surprised if your own blog sees a spike in views the first couple weeks after posting.

You Receive Unique Feedback

Every company has a core group of readers that never misses an article. They like the kind of content you publish and know what to expect week in and week out. They’re used to it.

The audience of your guest post—they’re not used to it. They’re reading with fresh eyes, so you can expect different, more unbiased feedback.

This feedback is a truer measure of your content’s value. Readers can criticize your work and be honest because they don’t really know you or your writing yet, and you should listen close. Making adjustments based on this feedback can help you better communicate your message going forward with your own community.

You Can Build (Or Rebuild) Your Reputation

We talk a lot about trust on this blog. If a prospect doesn’t trust you, he won’t take the time to listen to what you have to say.

Contributing content to a reputable blog helps to build this trust. Through the eyes of the blog’s readers, you become an industry expert. The blog’s owner wouldn’t be featuring your work if he didn’t believe in your content, and you can bet that the readers trust the owner’s opinion. It is then up to you to deliver some great content to prove him right.

If your inbound efforts are slowing, guest blogging can be a great way to build momentum in the right direction.

Do you ever guest post for other blogs?

Share your experiences in the comments.

Darren PierceFounderetailinsights

Image: Flickr

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Written by Darren Pierce

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