Not every customer is a good customer. There are plenty of bad customers out there that can make life more difficult than necessary.
If you sit down and really evaluate your customers, you may realize you’re actually better off without some of them.
Here are 3 reasons why you should drop that bad customer.
1) Save Time
Bad customers are often more trouble than they’re worth.
Most companies don’t mind going above and beyond for a good customer because they know that customer respects their time and understands how much effort they put into each project, but bad customers just seem to take and take and take, not realizing how much work goes into trying to satisfy them.
Bad customers eat a good portion of your time and energy each day, and by dropping them, you’ll not only reduce your daily stress, but you’ll also free up more time to spend with customers that appreciate your effort.
2) Save Money
One characteristic of bad customers is that they’re typically not the most profitable. If they are, then you should reconsider dropping them and find a way to make it work.
If they aren’t among your most profitable, then you can probably save money by letting them go. You’ll lose their revenue, but you won’t have to spend so much to gain their revenue.
There is always an opportunity cost of keeping up with that unnecessarily demanding, bad customer.
3) Save Your Employees Headaches
This is an important one for me because I think managers should always stick up for their employees, especially if a customer is asking them to do something unethical.
Chances are, that bad customer is affecting more than just one person in your company. These kinds of situations rarely happen in a vacuum.
Getting rid of that bad customer shows your entire team that you truly want what’s best for them, and they will appreciate your effort to save them trouble.
It’s never easy dropping a bad customer, but sometimes it needs to be done.
Have you ever had to drop (or even consider dropping) a bad customer?