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etailinsights eCommerce Data and Sales Blog

Spend the extra time to really know your customer, by Nick Hein

By Rachael Love on Jun 10, 2019 8:49:28 AM

Power User Spotlight: Nick Hein, Retention Science


NickHeinpicNick's Hack: Spend the extra time to really know your customer

The best hack isn't a hack at all, but rather a call to put in the work to empathize with your customer. At the end of the day, you'll close more deals and connect with more leads if you truly understand the problems your customers deal with every day. Read the same blogs they do, notice what the shifts in the market are, and understand where budgets are being added and being cut. The more you can see yourself in their shoes, the better you'll be at relating to them and offering a real solution instead of being just another vendor. 

etailinsights Power User Interview

Nick, what is your favorite restaurant in Los Angeles, and why?

There's too many to choose from to have a favorite. My old reliable and consistent is In-n-Out. A more traditional restaurant would probably be Majordomo or Bestia. Undiscovered gems would be WoodSpoon or Porridge & Puffs.

What drove you to begin a sales career in eCommerce?

eCommerce is where disruptors play. It's where innovators come to upend industries, and being a part of that is what is enjoyable about the eCommerce industry.

How does Retention Science help etailers?

Retention Science helps etailers connect with their customers in a more meaningful manner. We utilize clickstream data with purchase behavior to automatically deploy e-mail marketing strategies based on a dynamic marketing lifecycle, rather than a typical linear drip series. This type of attention to customer lifecycle improves customer retention and increases conversion rates through the email channel. If you're a customer-obsessed marketer, we'll help you find the right message at the right time for every individual customer in your database. 

How are you using etailinsights to find eCommerce leads?

There are a few different strategies that we employ. We use etailinsights to help us define territories for our outbound team. We are able to identify when competitors' contracts may be expiring based on the technology profile. These three features drive our outreach and prospecting strategy so we have the highest likelihood of connecting with decision makers during a transition window.

What is your favorite Top 40 eCommerce Conference  and why?

I'm a fan of local close-knit conferences, where a real sense of community is fostered, so Fashion Digital LA is a great one. 

Written by Rachael Love

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