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When Is the Best Time of Month to Contact Prospects?

By Darren Pierce on Aug 16, 2013 6:00:00 AM

When it comes to sales, every variable associated with your approach can affect your chance of success. It is therefore important to play close attention to which days of the month are capable of yielding the best results.

A study conducted by Dr. James Olroyd indicates that Monday and Friday are particularly bad days for securing sales, with the latter being even worse than the former.

Sales professionals also claim that days when the weather conditions are extremely bad are good for getting results. This is because people are usually unlikely to be out and about during these periods.

Call on Holidays

The Harvard Business Review recommends contacting B2B companies on holidays like President’s Day, as executives will be likely to be in their offices but other business might be slow.

A study carried out by Enx Magazine also suggested that holidays of this nature are good times to get in contact with potential customers. ECommerce companies are unlikely to be particularly busy during these days, which means that they may well be more open to listening to what salespeople have to say.

Find Your Own Best Time

So should you only contact eTailers during holidays that fall on days when the weather forecast has predicted a snowstorm that aren’t Mondays or Fridays? No, as this would be somewhat limiting and these days might not necessarily be the ones that are the most appropriate for your business.

In order to find out which days are capable of achieving the best results, you can keep detailed records of which times of the month are bountiful and which are particularly unfruitful.

What works for one business might not necessarily work for another so it is important that you work out which days are best suited to your company.

Darren PierceFounderetailinsights

Image: Joe Lanman 

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Written by Darren Pierce

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