Go big or go home regarding your acquisition efforts. As an out-of-country firm, we find that our brand recognition is non-existent compared to what it is in Canada. So whether your acquisition strategy is direct, mass, or event-based, we need to make an impact with the dollars we spend.
I grew up in a small neighborhood. A place where everyone knew each other, and kids roamed the streets with impunity. We all played together – capture the flag, baseball, throw the ball over the house, walk on the train tracks, etc.
One of my favorite things to yell during a game was “Do Over.” When you are a kid, this concept is pervasive throughout everything. And everyone seems to honor this request, no matter the situation.
If your video game doesn’t go well… Do Over
posted by Darren Pierce
posted by Darren Pierce
Did you know planes get hit by lightning all the time? In fact, each commercial aircraft is struck by lightning more than once per year, according to Scientific American. There’s a very good chance it happened to an aircraft you were in, and you didn’t even know. Most hit the nose of the plane, and none of the strikes cause significant damage or accidents (after 1967).
My most effective, and many times overlooked, sales hack is to provide the right message at the right time. We all know how often etailers get approached by new technologies and vendors, but if you are executing on pain points that are hot topics at their company, they will be more than happy to hear you out. Research current trends, spend time on specific etailer sites, and tailor your story to be interesting to the specific point of contact. For example, if I'm reaching out to email marketing managers, I'll be sure to study an etailer's current email marketing strategy (sign up for their email, look at current programs, and differences in emails they send me based on my activity). Then after reaching out, you can gauge the way they are reacting to your outreach. If you are tracking email opens and there is a spike in opens - it is probably a sign of engagement, and you should provide more information right away while they are at their highest level of intent. At the end of the day you need to add value in the short amount of time they have to spend on reading your email.
