This voicemail box is full.
If you email me, I’ll probably delete it – unless it’s a really good email.
If you call the etailinsights office, you’ll never get to me. Ever. I promise.
If you happen to have my cell phone number, you can call that, but I won’t answer. Then you’ll get a message that says, “This voicemail box is full.” Why? Because I get between 10 and 20 calls to my personal cell phone per day from numbers that I don’t have saved, likely because it’s a salesperson trying to sell something to me. They go straight to voicemail (do not disturb settings).
But, as my friends and family will attest, if you text me, you will get an immediate response. This is my communication strategy and how I manage the overwhelming inbound inquiries. And it’s probably similar to your online retailer prospect’s communication strategy. So, how do you get your prospect’s cell phone number without being creepy?
Sales Hack: Gain Their Cell Number Using Your Pet or Child
This hack is intended only for those prospects with whom you have already scheduled a call. It should not be used for a cold prospect.
As we’ve discussed in the Rule of 3s, it is critical that you share personal and important information about yourself with the prospect. My favorite is a funny story about your pet or child, use them by the first name.
At some point in the conversation, mention that “I have your mobile number from your email signature, and I’ll send you a picture of my dog Tank eating pizza after the call.” If you don’t have the mobile number, simply say, “Can I text you a picture of Tank eating pizza?” It works almost every time.
And that’s it. Now you are texting with your prospect as your deal moves through the pipeline.
Bonus Hack: Never ever text your prospect about business. That’s annoying and not what texting is for. But if you are waiting for a contract, send a personal text such as, “Oh man, Tank just got into the pantry again…” or “How was your weekend?” You’ll be impressed with the response, and it will typically include, “BTW I just signed your contract.”
