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CMOs: Some Research To Help You And Your Team

By Darren Pierce on Aug 29, 2013 6:00:00 AM

CMOs: Some Research To Help You And Your Team

Are you the CMO of a company that sells to eCommerce retailers or eTailers?

This blog is dedicated to helping you and your team get more sales.

We’ve found a couple of pieces of research that you can give to your team that should help with sales to eTailers.

It’s some good information and should help you and your team.

The Role Of The Modern CMO

A recent report by Forrester Research suggests that the role of modern CMOs has a greater focus upon utilizing technology in order to continuously learn about their customers.

The research highlights the importance of working closely with I.T. and explores other areas in which CMOs are being forced to adapt to changes that have occurred in recent times, spelling out what they have to do in order to remain at the top of their game.

Digital Content Publishing

A study by the CMO Council emphasizes the importance of high-quality digital content publishing to engage eTailers.

It points out that this is an area in which many CMOs are lacking and highlights the ways in which they are getting it wrong.

This can help to keep you and your team on the right track in this area and motivate everyone to constantly strive to hone his or her techniques.

2013 B2B CMO Imperatives

Another item of research is Forrester Research’s 2013 B2B CMO Imperatives.

This report outlines key initiatives that B2B companies can carry out in order to gain an edge over the competition.

There are some great tips for you to use right away.

It gives advice to CMOs concerning the ways in which they should adapt to the changes that are likely to occur in the immediate future and provides an insight into the elements that will define success in B2B sales throughout the course of the year.

Written by Darren Pierce

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