In sales, a little research goes a long way.
In other words, having the right data can help you connect with more prospects.
Your job is to contact eCommerce managers and create a connection with them from scratch.
It’s not an easy task and you probably have a few examples where knowing something about the person and the business have helped form a lasting relationship.
The trick is finding a reason to have an initial conversation with an eCommerce retailer.
What we’ve found is that existing data can help you find the perfect discussion topic.
Available eCommerce Company Data
We live in a time when there is more available information than ever before.
For eCommerce vendors, this means there is a greater opportunity to connect with eTailers in ways never before imagined. You no longer have to shoot in the dark to find your ideal eCommerce clients.
Available eCommerce data includes everything from a company’s current technology partners to detailed information about the management team.
With this knowledge, you can focus on your bull’s-eye client, find the right person to contact, and have a relevant reason to reach out to them.
Personalized and Relevant Discussion Topics
Managers are busy people. They don’t have time for sales calls and they especially don’t have time for calls that don’t seem relevant to their situation.
What eCommerce managers do care about is improving sales and profit. They care about making choices that put them in the good graces of the Marketing Director and CEO.
But if you have data, you have the knowledge you need to make a relevant first contact.
For example, you have a display advertising solution. With data, you can find an etailer that is investing in more online marketing and advertising.
Let’s say they’ve recently partnered with a new paid search advertiser. In a press release announcing the partnership, the CEO of the company said, “This partnership is part of our plan to grow our online business and connect with our customers that using the Internet at an increasing rate.”
That’s a perfect opening for you to approach the Internet Director at the company. You can mention the growth initiative, ask for more details and present your display advertising solution as another way to connect with a target customer online while growing sales.
Data: A Key to eCommerce Sales
At etailinsights we’re all about data. Our clients don’t have time for guessing. They want to know their exact target contact and how they can start the conversation.
With data, our partners are able to find the right eTailers and prepare for the first conversation with relevant selling points.
It’s a much more efficient way of doing business.
What are you struggling with in your eCommerce sales?