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3 Ways To Use Video To Attract More eTailer Clients

By Darren Pierce on Jul 3, 2014 6:00:00 AM

We all know how important it is to tell a compelling story, and it’s no secret that video has become a popular channel to do just that.

It can get a little tricky with B2B though. Not every product or service seems flashy enough or interesting enough to be video-worthy.

The good news is this: even if you have a “boring” product, you can still use video to attract more etailers. Here are three unique ways to get your mind churning.

1) Engaging Tutorials

I’m not talking about a ten-minute video where a guy in the IT department slowly and methodically explains the features of a product. Tutorials should be up to the marketers, even if they’re not the ones who best understand the products.

Instead of a dull, monotone demo, provide an energetic explanation of how your clients will get the most of your products.

Keep the content focused on what viewers need to know, and show some personality. Keep it relevant to them and they will stay engaged.

2) Research & Findings

Infographics are fun and effective, but video still trumps them in terms of engagement.

If you regularly do your own research and make a point to share your findings with clients via white papers or case studies, considering going the extra mile and creating a video.

Keep it short—a minute and 30 seconds is more than enough time to get your point across, but it’s not too long enough that you'll lose your audience either.

3) Pain Points

Similar to vlogging, you can create a series of videos that address common client pain points. Share a campaign on social media or via email.

Episodic content like this is a great way to build viewership and to stay in constant contact with your clients.

If you’re shy about being in front of the camera, animation is a great option. Sometimes it can illustrate pain points even better than someone just speaking.

Have you started leveraging video to reach clients?

Written by Darren Pierce

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