etailinsights eCommerce Data and Sales Blog
Power User Spotlight: Saagar Mehta, Bounce Exchange
Saagar's Sales Hack: Look for a Spike in Email Open Rates
My most effective, and many times overlooked, sales hack is to provide the right message at the right time. We all know how often etailers get approached by new technologies and vendors, but if you are executing on pain points that are hot topics at their company, they will be more than happy to hear you out. Research current trends, spend time on specific etailer sites, and tailor your story to be interesting to the specific point of contact. For example, if I'm reaching out to email marketing managers, I'll be sure to study an etailer's current email marketing strategy (sign up for their email, look at current programs, and differences in emails they send me based on my activity). Then after reaching out, you can gauge the way they are reacting to your outreach. If you are tracking email opens and there is a spike in opens - it is probably a sign of engagement, and you should provide more information right away while they are at their highest level of intent. At the end of the day you need to add value in the short amount of time they have to spend on reading your email.
