Blogs and online articles are great, but sometimes it’s good to just pick up a book and find a quiet spot to turn a few pages—especially in the summer.
Here are a few titles your salespeople should definitely add to their summer reading lists.
1) The Psychology Of Selling, by Brian Tracy
To be a truly great salesperson, it takes more than going into each day with a solid strategy and a great sales pitch. Selling well is about understanding the inner motivations of both buyers and sellers. Brian Tracy has put together an insightful book that helps you better understand these underlying motivations.
2) Perfect Selling, by Linda Richardson
Laura Richardson is very simple and straightforward in her book as she discusses the sales cycle. No idea or concept is made more complex than necessary, making it a quick read that still provides actionable advice for sales professionals.
3) Secrets of Closing The Sale, by Zig Ziglar
Zig Ziglar developed the basic principles that most sales training and techniques are based upon, and for decades he was a thought leader in all things sales until his death back in November of 2012. I would recommend all of his books, but this one in particular I think is especially insightful.
4) SPIN Selling, by Neil Rackham
Critics say this book can help anyone sell anything, and I agree. Not every type of sale deserves the same process. This book dives into the concept that complex sales deserve special attention.
5) Hope is Not a Strategy, by Rick Page
Rick is one of the most popular sales consultants in the world. His book outlines a process on how to land large (6+ figure) deals. It’s a must-read even if your goals aren’t realistically at that level.
What other books should be on this list?