Every B2B sales person wants to develop a relationship with clients. After all, relationships are the name of the game, right? Unfortunately, it’s easy to accidentally cross the thin line between staying in contact with clients and annoying them.
These three strategies are meant to help you stay in touch with etailers without giving them an excuse to get annoyed of your constant contact.
Know Their Birthdays
First of all, if it’s your client’s birthday, he probably won’t be in the worst of moods, so an extra email or a phone call won’t bother him too much.
In fact, he’ll probably be getting bombarded with birthday messages all day thanks to Facebook and LinkedIn. You might be only one person out of a hundred to wish him a happy birthday that day, and that may seem like a waste, but it’s not.
Drop a quick email, and even if he doesn’t respond, know that he appreciated it. We all appreciate birthday messages, don’t we?
Keep in mind that this might not be completely appropriate if you and your client are just getting to know each other.
When was the last time you got annoyed with someone who solved a problem for you?
Stay up-to-date with the latest industry news, and if something jumps out at you that relates to a client’s business, send her the article, how the information might impact her business, and what she can do about it. Use point-of-view updates to provide personal value.
Get Out Of The Office
Conferences and trade shows are prime places to meet clients, and the moment your etailer client shakes your hand in person, you become a heck of a lot less annoying. You become an acquaintance, not just a voice on the other end of the phone.
This also gives you an excuse to grab a bite to eat, develop a stronger relationship, and eventually follow up after the conference.
There are plenty of strategies to help you stay in touch with contacts without making them feel suffocated or annoyed.
How do you avoid being annoying when reaching out to prospects?