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4 Ways To Impress Your etailer Clients During The Holiday Season

By Darren Pierce on Nov 20, 2014 6:00:00 AM

Corporate holiday parties, ugly sweater contests, secret Santa gifts—the holiday season is a fun time of year for many etailers.

Busy, but fun.

Here are a few ways you can add to their holiday joy and impress them in the process.

Send Them A Treat

Cookies are a classic treat that is easily shareable and liked by pretty much everyone in the office. They’re a pretty safe bet . . . unless your client happens to have an office full of health nuts.

Consider your audience. Maybe a nice fruit bouquet would work a little better, and it doesn’t hurt to avoid foods that people are commonly allergic to, like peanuts.

Give A Random Discount

Don’t advertise it. Don’t preface it. Just do it.

Send them their bill with a discount—just because.

Nothing spreads a little holiday cheer like giving away free money. They’ll remember the effort.

Mail A Handwritten Note

People just don’t take the time to write anything by hand anymore it seems. Email has pretty much taken over our lives.

Take the time to send a handwritten letter to your clients, or even better, send a holiday card. It can be one from the store or something your web designers whip up. Either way, this small little gesture can mean a lot to etailers.

Spotlight Customers Online

Okay, I get it—you don’t have the budget for candy bouquets, discounts, or holiday cards. That’s fine.

Here’s a free option for you: give your customers a shout-out on social media or feature them on your website.

Share with everyone why they’re awesome clients to make them feel valued and appreciated.

The holidays are all about spreading cheer, but who’s to say you can’t do it in a way that will grab an etailer’s attention?

How do you make your clients feel important during the holiday season?

Written by Darren Pierce

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