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4 Hot eCommerce Trends To Keep An Eye On

By Darren Pierce on May 27, 2014 6:00:00 AM

4 Hot eCommerce Trends To Keep An Eye On

The eCommerce industry is constantly evolving, and since we’re about halfway through the year, I thought it would be good to post about a few trends you should keep your eye on for the rest of 2014.

1) Remarketing

With static marketing having died and been buried, a new trend is now appearing for eCommerce—remarketing.

This type of marketing tries to generate continued interest in a product by developing more touchpoints for customers.

I’m sure you’ve noticed that most online ads now target our interests based on sites and products we have viewed recently. That’s remarketing. Companies are trying to draw us back to their site.

2) Mom-And-Pop Shop Success

While large retailers are pushing many local shops to close their doors, the Internet is helping those that stick around find more success.

Smaller, more personalized online retailers have advantages when it comes to customer loyalty and organization structure simply because they have fewer customers.

Companies like SumAll now make big data manageable for mom and pop shops, further helping them thrive online.

3) Third-Party eCommerce Site Providers

If it seems like you can outsource any online project these days, it’s because you can.

A high demand for having functional and attractive eCommerce sites has created a need for more third-party eCommerce site providers like Volusion and Shopify. For etailers, working with these provides means having a no-hassle, maintenance-free, simple-to-use eCommerce site that helps them skip over all the technical aspects of selling online.

4) Unusual, Unique Products

Customers are looking for individuality, products that can’t be purchased just anywhere.

Cue the success of Etsy, a marketplace where artists and hobbyists can go to sell handcrafted items.

Competing on price isn’t as critical as it has been in the past. Instead, customers want something unique that you can’t find at a big-box site.

Keep an eye on these trends to see how they develop during the next few months.

What other eCommerce trends should we be aware of?

Written by Darren Pierce

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