The ecommerce industry is constantly evolving, and since we’re about half way through the year, I thought it would be good to post about a few trends you should keep your eye on for the rest of 2014.
With static marketing having died and been buried, a new trend is now appearing for ecommerce—remarketing.
This type of marketing tries to generate continued interest in a product by developing more touch points for customers.
I’m sure you’ve noticed that most online ads now target our interests based on sites and products we have viewed recently. That’s remarketing. Companies are trying to draw us back to their site.
2) Mom-And-Pop Shop Success
While large retailers are pushing many local shops to close their doors, the Internet is helping those that stick around find more success.
Smaller, more personalized online retailers have advantages when it comes to customer loyalty and organization structure simply because they have fewer customers.
Companies like SumAll now make big data manageable for mom and pop shops, further helping them thrive online.
3) Third-Party eCommerce Site Providers
If it seems like you can outsource any online project these days, it’s because you can.
A high demand for having functional and attractive ecommerce sites has created a need for more third-party ecommerce site providers like Volusion and Shopify. For etailers, working with these provides means having a no-hassle, maintenance-free, simple-to-use ecommerce site that helps them skip over all the technical aspects of selling online.
4) Unusual, Unique Products
Customers are looking for individuality, products that can’t be purchased just anywhere.
Cue the success of Etsy, a marketplace where artists and hobbyists can go to sell handcrafted items.
Competing on price isn’t as critical as it has been in the past. Instead, customers want something unique that you can’t find at a big box site.
Keep an eye on these trends to see how they develop during the next few months.
What other ecommerce trends should we be aware of?
Share them in the comments and feel free to link to other articles!