<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=122028241995116&amp;ev=PageView&amp;noscript=1 https://www.facebook.com/tr?id=122028241995116&amp;ev=PageView&amp;noscript=1 ">
etailinsights eCommerce Data and Sales Blog

3 Strategies To Making The Perfect First Impression

By Darren Pierce on Jun 26, 2014 6:00:00 AM

Studies show that 3-5 seconds is all you get to make a good first impression. By that time the person you’re talking to has already started to form an opinion about you.

In a perfect world, clients would judge us by our knowledge of our products and services and willingness to help—not their first glance at us.

Unfortunately, it’s not a perfect world, but fortunately, I’m here to help you make that perfect first impression.

Dress To Impress

Before heading out to that important client meeting, take a moment and think—what do my clothes say about me?

A crooked tie may give the impression that you don’t care about the details, while a tight knot and a crisp undershirt can say exactly the opposite.

When you’re headed to a job interview, there’s a reason experts say you should dress for the job you want.

Your clothing matters. Use it to portray the image you want.


Gesturing brings your message to life.

As opposed to sitting there with your fingers interwoven or with your hands in your pockets jiggling change, gesturing makes you appear more confident.

For people who don’t find it natural to use their hands while they speak, I challenge you to become more gesture-aware. Try to work it in during everyday conversations, and eventually, it’ll become natural enough to use while talking to a client.

Stay Positive

When you’re having a tough day and a client walks in, how do you handle it?

Do you let it show?

I hope not because people flee from any kind of negativity, especially if they’re just getting to know you. Stay as positive as possible, keep a good attitude, and put on a smile right away. Remember—you only have 3 seconds.

Just like your clothing, clients will assume a lot about your facial expressions and your attitude.

Creating a good first impression is essential for any professional, so keep these tips in mind.

Do you have any other tips on making a great first impression?

Written by Darren Pierce

Lists by Topic

see all

Posts by Topic

see all

Recent Posts