3 Ways to Improve Your Cold Calls
Whether or not you want to accept it, cold calls still have their place in the sales industry. We get it – it can be uncomfortable and sometimes awkward to call a business professional about what you are trying to sell. Even if you have the best product or service in the world, it can be difficult to call someone who may have never even heard of your company before.
While cold calling may have a bad reputation, this practice is still an active and effective tool for sales professionals. Following are a few tips to help you make the most of your cold calling efforts.
Go Into The Call With A Positive Attitude
The truth of the matter is that positivity breeds positivity. If you approach a cold call with a positive mindset, then you are more likely to see positive results. Be happy, show enthusiasm, and believe in the product or service that you are selling. A successful salesperson has the ability to make others just as excited about what they have to offer.
The unique and powerful thing about cold calling is that you are in charge of the situation. You have the opportunity to open the door to new business opportunities that have not been impacted by outside opinions or unrealistic expectations. Reaching out to new sales prospects who are free of history with or preconceptions about your company enables you to make things happen. Developing something from nothing can be challenging, but it can also be extremely effective if you go into it with this right attitude.
Create A Script
To help make sure that you cover all of the important details during your cold call, it can be helpful to create a script ahead of time. Obviously, the order in which you cover things could change with the natural flow of the conversation. The purpose of the script is not to read from it verbatim. Rather, it should be used as a quick reference to keep you on topic and have important details at your fingertips. You don’t want to take up too much of their time (unless they want to talk longer!), and you also need to be able to quickly answer any questions they may have.
Do Your Research Beforehand
Thanks to technology, you do not have to go into a cold call completely oblivious about whom you are talking to and what they may need. By creating a targeted list of prospects and researching these individuals prior to calling them, your cold calls do not have to be quite so cold. First, research the company. Educate yourself on what they do, how they operate, how many people are on staff, etc. Next, learn more about the person you want to speak with. Do you have anything in common? What is he or she most known for? What kind of role does he or she play within the company?
To make this step even easier, etailinsights offers solutions that can deliver contact information for over 49,000 retail executives and track website technology. These solutions provide easy access to background information, industry trends, and pain points to help you prepare for the call.
Let’s pose the question one final time – is there still a place for cold calls within the sales industry? When done correctly, absolutely.
