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5 Affordable Tools For Managing Your Social Media Presence

By Darren Pierce on Jun 17, 2014 6:00:00 AM

Social media can be a powerful way to connect with customers . . . if you manage it correctly.

Unless you want to spend all day and night posting tweets, liking pages, and responding to consumer messages, consider investing in a social media management tool.

Here are 5 of the best (and most affordable) tools on the web.

1) Buffer

Buffer’s free version allows you to schedule up to 10 posts across Twitter, Facebook, and LinkedIn. Upgrade to a premium version for only $10 a month to schedule an unlimited number of posts on up to 12 different social profiles.

Buffer is one of the most popular social media management apps out there because of its affordability and intuitive interface.

2) Social Flow

Social Flow uses its own optimization algorithm to tap into your Twitter and Facebook data. This tool will help you figure out who the right audience is, how you can best connect with them, and when the best time is to reach them.

3) Everypost

Besides giving you the ability to draft and send messages, photos, and videos from one interface to nearly any social network out there, Everypost has a cool feature that actually shortens your tweets so they are fewer than 140 characters. A nice, simple option for businesses strapped with a budget.

4) Sprout Social

A little pricier than the others on this list ($39, $59, or $99 per month depending on your plan), Sprout Social does give you a ton of different capabilities. Besides being able to schedule content, they make monitoring messages and other competitors a breeze. It’s definitely an upgrade from most free social media management tools.

5) Hootsuit

Didn’t think I forgot this one did you?

Hootsuit is the most popular social media management tool for a reason. Free, pro, and enterprise versions are available for different sized businesses that have different social media needs. With the software you can launch campaigns across multiple networks from one dashboard, and you can track pretty much any metric your heart desires with their built-in analytics system.

Quality social media management tools like these can make life a heck of a lot easier.

Which of these tools would you recommend?

Share your thoughts in the comments!

Darren PierceFounderetailinsights

Image: Flickr

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Written by Darren Pierce

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